Alt Text for Etsy Sellers: A Complete Guide to Optimizing Your Shop and Listings

As an Etsy seller, you understand the importance of optimizing your shop and listings to draw attention to your products and boost sales. But do you know how to properly use alt text to improve your visibility?

Alt text can be a powerful tool to help search engine optimization (SEO), and in this article, we’ll cover everything you need to know about optimizing your shop and listings with alt text.

Alt Text Etsy

What is Alt Text?

Alt text is a type of HTML attribute that describes the contents of an image. It is used by search engines to better understand the context of images and can be used to help improve search engine rankings. Alt text also improves accessibility for people with vision impairments, as it can be read by screen readers.

Why is Alt Text Important for Etsy Sellers?

Alt text is an important tool for Etsy sellers because it can help to make your products more visible to potential customers. When your images are properly tagged with alt text, they are more likely to appear in image search results. This can help to drive more traffic to your shop, and ultimately lead to more sales.

Alt text can also help to improve the accessibility of your shop and listings. By providing descriptive alt text, people with vision impairments will be able to better understand the contents of the images, making it easier for them to find what they are looking for.

Alt Text Etsy

How to Use Alt Text for Your Etsy Shop and Listings

  • Include relevant keywords in your alt text. This will help to make your images more visible in image search results.
  • Make sure your alt text accurately describes the contents of the image. Don’t use generic terms such as “image” or “photo”.
  • Keep your alt text succinct. Aim for descriptions that are no more than a few words.
  • Be mindful of the length of your alt text. Most search engines have a limit of 125 characters for image descriptions.

There is quick guide here directly from Etsy on adding Alt Text to images.


Alt text is an important tool for Etsy sellers to help make their products more visible and accessible. By properly tagging your images with alt text, you can help to improve your SEO and drive more traffic to your shop. With a little practice, you’ll be able to optimize your shop and listings with alt text and reap the rewards of increased visibility and sales.

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